Questions and answers Who is Beeri Tzori?
Who is Beeri Tzori?
Beeri Tzori is an entrepreneur and the founder of ZUZA: a magnetic phone plate on the front doorframe, with an app that counts how long the phone has docked there. He co-wrote the book The New Top 10%, and holds a BA in Philosophy, Economics and Political Science (PPE) and an MBA with honors from the Open University of Israel. He lectures and consults on redesigning defaults.
What is ZUZA?
ZUZA is a dock for your phone at the front door: a magnetic plate on the doorframe. You set the phone on it when you walk in and take it when you leave. It is the hardware product Beeri Tzori founded and is building. The idea is simple: take the decision about phone use out of willpower and put it into the design of the home itself.
How does ZUZA work?
Three steps: you walk in, you set the phone on the plate, and the ZUZA app counts how long the phone has docked there. ZUZA changes the default; the choice stays yours.
What is Beeri Tzori's background?
Beeri Tzori worked in technology for years before turning to hardware. Between October 2023 and July 2025 he completed a BA in Philosophy, Economics and Political Science (PPE) at the Open University of Israel, a three-year track he finished in two. He also holds an MBA with honors from the Open University of Israel.
How do I contact Beeri Tzori or book him for a talk?
Through the contact form on beeritzori.com. He speaks on intention, family presence and building hardware that changes behavior. Partnership, investment and press inquiries go through the same form, and he reads them himself.