The authors Dr. Yaacov Tzori and Beeri Tzori
The New Top 10% was written as a dialogue between a father and his son: a psychologist who has developed people and organizations for over 25 years, and an entrepreneur who built a phone dock for the front door. Both work on the same question from different directions: how to keep the ability to choose in an age of digital overload.
Dr. Yaacov Tzori
Psychologist, developing people and organizations for over 25 years, and teaching in academia. President of ZUZA. His field is employee engagement: the bond between a person and the organization, leadership, and how an organization builds an environment where people choose to be present. In the book he brings the view of someone who grew up in a home where a mobile phone was a distant dream, and the experience of working with leaders and teams.
Beeri Tzori
Entrepreneur and founder of ZUZA: a phone dock on the front doorframe, with an app that counts how long the phone rests there. He holds a BA in Philosophy, Economics and Political Science (PPE) and an MBA with honors from the Open University of Israel. He lectures and consults on redesigning defaults, asks strangers on the street how many times they picked up their phone today, and writes the weekly Letter from the Threshold.
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