https://beeritzori.com/en/ Beeri Tzori, entrepreneur and founder of ZUZA. Writing on intention, presence and behavior design. en https://beeritzori.com/en/posts/how-do-i-know-im-not-ai https://beeritzori.com/en/posts/how-do-i-know-im-not-ai Tue, 27 Oct 2026 06:00:00 GMT There is no test you can pass. The New Top 10% answers with a question instead: who set your defaults, and is your next step a choice? noreply@beeritzori.com (Beeri Tzori) https://beeritzori.com/en/posts/how-intentional-nights-is-measured https://beeritzori.com/en/posts/how-intentional-nights-is-measured Tue, 27 Oct 2026 06:00:00 GMT One question, anonymous answers, a 10-answer threshold and a list of known biases. A plain-language guide to how Intentional Nights (GII) is counted. noreply@beeritzori.com (Beeri Tzori) https://beeritzori.com/en/posts/know-what-i-want-amid-algorithmic-noise https://beeritzori.com/en/posts/know-what-i-want-amid-algorithmic-noise Tue, 27 Oct 2026 06:00:00 GMT When a feed feels made just for you, ask who set the route. What The New Top 10% suggests for telling your own wants from a perfect default. noreply@beeritzori.com (Beeri Tzori) https://beeritzori.com/en/posts/phone-runs-my-life https://beeritzori.com/en/posts/phone-runs-my-life Tue, 27 Oct 2026 06:00:00 GMT Ask who the boss is, then redesign one threshold. What The New Top 10% suggests when the phone feels like the one in charge. noreply@beeritzori.com (Beeri Tzori) https://beeritzori.com/en/posts/stop-acting-on-autopilot https://beeritzori.com/en/posts/stop-acting-on-autopilot Tue, 27 Oct 2026 06:00:00 GMT Redesign the environment instead of fighting yourself. The New Top 10% on marking spaces, affordances and the narrow gap where you can choose. noreply@beeritzori.com (Beeri Tzori) https://beeritzori.com/en/posts/stop-checking-phone-when-you-wake-up https://beeritzori.com/en/posts/stop-checking-phone-when-you-wake-up Tue, 27 Oct 2026 06:00:00 GMT The book's answer to the first-minute phone reflex: move the first decision out of your hand's reach, then take two deliberate breaths. noreply@beeritzori.com (Beeri Tzori) https://beeritzori.com/en/posts/stop-relying-on-ready-made-answers https://beeritzori.com/en/posts/stop-relying-on-ready-made-answers Tue, 27 Oct 2026 06:00:00 GMT Notice the menu before you order. The New Top 10% on the café menu, the empty chair and the digital Metator, and how to keep your own thinking switched on. noreply@beeritzori.com (Beeri Tzori) https://beeritzori.com/en/posts/stop-sleeping-with-phone-by-the-bed https://beeritzori.com/en/posts/stop-sleeping-with-phone-by-the-bed Tue, 27 Oct 2026 06:00:00 GMT Give the phone a night place outside the bedroom. What The New Top 10% says about the gap between what we say and what we do, and a chair set up for the phone. noreply@beeritzori.com (Beeri Tzori) https://beeritzori.com/en/posts/teenager-phone-dinner-table https://beeritzori.com/en/posts/teenager-phone-dinner-table Tue, 27 Oct 2026 06:00:00 GMT Don't fight at the table, change the default at the door. A marked place for the phone and an invitation instead of an order, from The New Top 10%. noreply@beeritzori.com (Beeri Tzori) https://beeritzori.com/en/posts/use-ai-without-it-becoming-a-crutch https://beeritzori.com/en/posts/use-ai-without-it-becoming-a-crutch Tue, 27 Oct 2026 06:00:00 GMT Decide when and how you use it before it decides for you. What The New Top 10% says about defaults, algorithms and choice applies to AI tools too. noreply@beeritzori.com (Beeri Tzori)